amberra
What happens when traditional banking meets the startup world? We found out by creating a platform that speaks both languages fluently.
Client & Partner
amberra GmbH
Datum
2025
Deliverables
Concept
UX/UI Design
Website
Headless Web Development
Motion & Interaction Design
Website
amberra.de
Challenge
amberra operates at a fascinating intersection. As the innovation arm of Germany’s Cooperative Financial Group, they needed a digital presence that could speak authentically to both seasoned financial professionals and emerging entrepreneurs. The challenge wasn’t just aesthetic — it required understanding how different audiences consume information and make decisions. Traditional banking stakeholders value proven expertise and stability, while startup founders look for progressive thinking and agility.
Approach
We started with extensive workshops to truly understand amberra’s unique positioning. Through collaborative sessions, we mapped out how different users would interact with their platform and identified the common ground between seemingly opposite audiences. Our strategic foundation centered on creating genuine connections rather than trying to please everyone. We developed user flows that honored both the careful consideration process of institutional investors and the fast-paced research habits of entrepreneurs.
Design Values
The visual language needed to feel both trustworthy and forward-thinking. We chose clean, minimal aesthetics that let content shine without overwhelming users. Typography balances corporate sophistication with contemporary accessibility. The color palette draws from financial heritage while incorporating elements that suggest innovation and growth. Every design decision was tested against both user groups to ensure it resonated authentically.
Custom Solutions
Together with amberra, we built a modular website that grows with their needs. The platform runs on a headless architecture, giving their team flexibility to update content quickly. We integrated their existing HubSpot ecosystem seamlessly, creating forms that feel native to the site rather than embedded widgets. The secure intranet section provides portfolio companies with exclusive resources and strengthens relationships beyond just funding.The motion design adds personality without compromising professionalism. Page transitions feel smooth and purposeful. Loading animations maintain engagement during content delivery. Even the iconography includes subtle animations that bring warmth to what could otherwise feel corporate.
Our Takeaways
Sometimes the most rewarding projects come from pushing boundaries together with clients who trust your vision. By having the courage to explore unconventional approaches and experiment with new digital experiences, we created something genuinely unique for amberra. The result is a platform that doesn’t feel like a compromise—financial professionals recognize the credibility they expect, while entrepreneurs discover the progressive thinking they value.
This bold approach to digital branding has become a template for how amberra approaches all their communications, confident enough to stand out in a crowded market. The platform continues to evolve with their business, adapting seamlessly as they grow their portfolio and refine their investment approach.