Hotel Neptun
The only 5-star hotel in the Baltic Sea resort of Warnemünde aims to set new standards, not only locally, but also digitally, to become an absolute eye-catcher.
Client & Partner
Hotel NEPTUN
Datum
2021
Deliverables
Branding
UX/UI Design
Interaction and Motion Design
Web Development
Projekt
Baltic sea classic
Project scope
The Hotel Neptun is considered a beacon on the German Baltic coast. Hardly any other hotel is known by name so far beyond its national borders. This special status had to be reflected in a completely new website experience.
Minimalism as a goal
Implementation
A radical redesign focusing on minimalism was one of the key priorities at the beginning of our collaboration. This led to the development of a design centered on aesthetics and relaxation, creating a distinctly palpable vacation experience on the website.
A fresh look
For everyone
New colors and CI elements have upgraded the aging appearance of the hotel. The clear focus here was on identifying new target audiences. The Baltic Sea resort of Warnemünde aims to be presented as a more attractive travel destination for younger individuals.
Website views
Our experience
Rarely have we managed a project with so many website hits every day. A Google search ranking that had grown over many years had to be treated with kid gloves.